This styling gel has been scientifically developed to lock the style for the entire day without the crunchiness or flaking. It provides all day maximum hold for variety of styles that require form control, such as classic, clean styling; sleek wet looks; or managing longer or wavy styles. It nourishes hydrates and protects hair and scalp for a thicker and healthier appearance. Easily brushes out and rinses away with water, leaving the hair clean and without residues.