Who is 4th Ave Market?
Culture, content, and commerce combined. All in service of our community. This is a black dollar spent being a black dollar earned. This is the legacy of the 4th Avenue District in Birmingham, Alabama. Where black men, women, and children fought for the right not just to exist, but to achieve. Black pride is about our collective power. Our common goal. And advancing this is the mission of 4th Ave Market.
Black Owned
Money spent here is invested directly back into the Black community through National and Local partnerships.
Black Culture and Content
Expert and Community curated tips and insights from people just like you ensure you get the most from our products.
Huge Product Selection
Tired of your local store’s limited collection? Our unlimited shelf space means you can access products not sold in your local retailer.
Competitive Prices
Prices up to 30% lower than traditional retail
Best Sellers
Shop by Category
Shop by Category
Our Top Brands
Shop by brand
Gift cards have arrived
Shopping for someone else but not sure what to give them? Give them the gift of choice with a 4th Ave Market gift card.
Culture and Content
Stay connected to the latest trends in Black Culture and find tips for Black Hair Care styles and maintenance.
The Discovery Zone
Discover the newest black-owned and black focused brands for unique needs.
Our client’s love!
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Love that it caters to textured hair and the prices are very reasonable!
Leslie Roberts
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This is EXACTLY what we need!!!
Daryl Jacobs
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I’ll be re-directing all of my Hair Care spending to 4th Ave Market.
Brittany Morris
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What an amazing background story! I’ll be following the journey!
Rebecca Thompson
