This shampoo gently cleanses while preserving and enhancing the vibrancy of red hair. Red hair always turns heads but only the most vibrant will stop traffic. John Frieda Radiant Red Red Boosting Shampoo enhances the vivid tones of red hair, while preserving its vibrancy. Anti-fade technology protects colour while pomegranate extract and Vitamin E boost softness and magnify shine. Specifically created for all shades of colour-treated red hair, John Frieda Radiant Red Red Boosting Shampoo can help to maintain a salon fresh look and feeling for weeks after you've left. Gently massage John Frieda Radiant Red Red Boosting Shampoo into wet hair and work into a lather. Rinse completely. For optimal colour preservation, follow with John Frieda Radiant Red Red Boosting Conditioner. For best results, use with John Frieda Radiant Red Red Boosting Conditioner.