Enriched with Aloe Vera, Jojoba Oil and Vitamin E Revitalizes hair with a rich, indulgent color boost Gentle enough to use immediately after relaxing Leaves hair feeling moisturized Blends gray. Semi-Permanent Moisturizing Hair Color is fortified with aloe vera, jojoba and vitamin E for long-lasting, deep conditioning results and fade-resistance. Get rich, natural-looking color and up to 45% more shine.