By: Yasmein James
When we think of education and artistry of black hair, it’s hard not to think about Bronner Bros. Beauty Show.
For more than 70 years, the privately-owned company has been leading the way in showcasing all that is possible with hair. Whether it be colorful hair that is structured like out-of-this-world crowns or even long sweeping outfits made entirely of hair (yes, you read that right), Bronner Bros. Beauty Show has been at the forefront of it all.
Much like black hair, many things have changed at the Bronner Bros. Beauty Show over the years. That includes the topics covered, styles featured, attendee count and even location. One thing that has remained the same is the mission to educate cosmetologists. In fact, that desire is what gave birth to the first show in 1947 when founding Bronner Bros. Nathaniel H. Bronner Sr. and Arthur E. Bronner Sr. and their sister, Emma Bronner, began teaching cosmetologists at the local YMCA in Atlanta. That show attracted 300 attendees. In recent years, attendance has consistently grown with about 35,000 people expected to attend this year’s three-day event.
Now being led by the second generation of Bronner Bros., the company has proven that it’s unafraid to evolve. That’s evident in this year’s collaboration with NailPro, an integrated media platform dedicated to the nail industry showcasing nail art, how-to tutorials and products. As such, there will be two new nail competitions, “Nail Art: True Imagination” and “Nailpro: Salon Success.” Similar to the hair competitions that have become synonymous with the Bronner Bros. Beauty Show, nail technicians will be able to showcase their technical know-how and creativity for a chance to win cash prizes. Workshops and panels taught by nail professionals will also be offered over the weekend. The topics include tips on gel application, custom nail design and acrylic nails. There will also be more than 60 nail brands exhibiting new products and services.
“As a family-owned company, we have an important role to play in supporting the multicultural beauty industry — from hair and nails, to make-up, fashion and beyond,” said James Bronner, SVP of Operations, Bronner Bros. Beauty Show, in a press release.
Much like Bronner Bros., 4th Ave. Market is doing its part to educate and empower the community. It was founded on the principles of the 4th Ave. District in Birmingham, Alabama, which is known for its history of creation and growth of black businesses during the Civil Rights era. It is the largest black-owned hair and beauty supply store that offers a diverse inventory at competitive prices with hopes of disrupting the $2.5 billion industry.
You can see why it brings us great pleasure to report that we will be learning from some of the best at the nation’s largest beauty trade show. That’s right, members from our team will be on-site to witness boundless innovations from hair and nail professionals, cosmetology students and beauty enthusiasts alike. And we’re bringing back all the inspiration, information, and connections so stay tuned!
If you’re at the show, meet us at booth 914 to learn more about the importance of the black dollar. What’s more, find out what prompted the creation of 4th Ave. Market and how you can help change the landscape of hair and beauty stores.
Have you ever attended the Bronner Bros. Beauty Show? What is your fondest memory and what are you most looking forward to seeing at this year’s show? Let us know on Facebook.