Finally, A store that Prioritizes You.
Black Owned Brands
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Taliah Waajid Protective Styles Hairline Help 2-In-1 Plus Bamboo & Biotin Edge Growth, 1 Ounce
Regular price $4.99 USDRegular priceUnit price per -
Alikay Naturals Honey And Sage Deep Conditioner, 8 Ounce
Regular price $16.00 USDRegular priceUnit price per -
Soultanicals Vegan Silk Botanical Skin Milk Softerizer 8 OZ
Regular price $14.06 USDRegular priceUnit price per -
Alikay Naturals Lemongrass Leave In Conditioner 8 Ounce
Regular price $12.99 USDRegular priceUnit price per -
Soultanicals Knap Kink Drink 8OZ
Regular price $12.80 USDRegular priceUnit price per -
Taliah Waajid Green Apple & Aloe Nutrition Leave-In Conditioner 12 Oz
Regular price $10.96 USDRegular priceUnit price per
Featured Brand
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Camille Rose Grace Refreshing Moisture Mist | Hydrating and Detangling Spray | 8 oz
Regular price $12.59 USDRegular priceUnit price per -
Camille Rose Vegan Black Castor Oil & Chebe Deep Hair Conditioner with Jojoba Oil, 8 oz
Regular price $14.49 USDRegular priceUnit price per -
Camille Rose Mint Condition Braid & Scalp Spray | Conditioning Treatment for All Hair Types | 8 oz | Unisex
Regular price $10.99 USDRegular priceUnit price per -
Camille Rose Naturals Herbal Tea Seal and Softening Leave-in Hair Conditioner
Regular price $13.99 USDRegular priceUnit price per -
Camille Rose Curl Maker | Nourishing Curly Hair Gel with Aloe and Marshmallow Root for All Hair Types, 2 oz
Regular price $4.97 USDRegular priceUnit price per -
Camille Rose Almond Jai Twisting Butter, with Aloe Vera and Honey, to Soften, Smooth, and Moisturize, for All Hair Types, 8 oz
Regular price $17.49 USDRegular priceUnit price per
Shampoo & Conditioners
Cleanse, nourish, and hydrate your hair with our expertly curated shampoos and conditioners. Designed for all textures and curl patterns, our formulas deliver moisture, strength, and lasting shine. Your crown deserves the best.
Our Favorites
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Taliah Waajid Protective Styles Hairline Help 2-In-1 Plus Bamboo & Biotin Edge Growth, 1 Ounce
Regular price $4.99 USDRegular priceUnit price per -
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Treatment Masque, 12 oz
Regular price $12.97 USDRegular priceUnit price per -
SheaMoisture Coconut & Hibiscus Frizz-Free Curl Mousse – 7.5 oz
Regular price $11.52 USDRegular priceUnit price per -
African Pride Moisture Miracle Curl Mousse 8.5Oz
Regular price $6.99 USDRegular priceUnit price per -
SheaMoisture Curl & Shine Conditioner, Coconut & Hibiscus – 13 fl oz
Regular price $10.99 USDRegular priceUnit price per -
SheaMoisture Coconut & Hibiscus Curl & Shine Shampoo – 13 oz
Regular price $13.49 USDRegular priceUnit price per
Protective Styling
Keep your hair flawless while minimizing damage with our protective styling essentials. From braiding hair to wigs, wraps, and accessories, we’ve got everything you need to slay effortlessly—day in and day out.
Skin Care Favorites
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SheaMoisture Daily Hydration Body Oil with Virgin Coconut Oil – 8 oz
Regular price $10.99 USDRegular priceUnit price per -
Soultanicals Vegan Silk Botanical Skin Milk Softerizer 8 OZ
Regular price $14.06 USDRegular priceUnit price per -
ACEITE DLC APRICOT OIL 2OZ
Regular price $3.29 USDRegular priceUnit price per -
Ultimate Originals Cocoa Butter & Shea Butter For Extra Dry Skin Moisturizing Body Lotion - 12 Oz
Regular price $7.39 USDRegular priceUnit price per -
African Secret 100% Organic Shea Butter Chunk Yellow - 8 Oz
Regular price $3.99 USDRegular priceUnit price per -
Ashanti 100% Solid White Shea Butter 16 Oz
Regular price $7.29 USDRegular priceUnit price per
Scalp Care
A healthy scalp is the foundation for healthy hair! Soothe dryness, reduce buildup, and promote growth with our selection of scalp-loving oils, treatments, and scrubs. Your journey to stronger, happier hair starts here.
The Stoop Blog
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🧡 Be Thanksgiving Ready, Empowered, Grateful & ...
This Thanksgiving, celebrate more than just the feast. Reflect on your journey, show up authentically, and embrace gratitude the 4th Avenue way. It’s your season to shine, empower, and give...
🧡 Be Thanksgiving Ready, Empowered, Grateful & ...
This Thanksgiving, celebrate more than just the feast. Reflect on your journey, show up authentically, and embrace gratitude the 4th Avenue way. It’s your season to shine, empower, and give...
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Omelette Hair Is Real — and Here’s How to Avoid It
Tried that coconut oil, honey, and egg hair mask and ended up smelling like breakfast? Don’t worry, you’re not alone. Here’s why your curls deserve better than DIY recipes gone...
Omelette Hair Is Real — and Here’s How to Avoid It
Tried that coconut oil, honey, and egg hair mask and ended up smelling like breakfast? Don’t worry, you’re not alone. Here’s why your curls deserve better than DIY recipes gone...
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Why We Love Shea Butter (and Why You Will Too)
Shea butter has been a trusted beauty secret for generations, loved for its deep hydration, soothing properties, and versatility in both skincare and haircare. From protecting sensitive skin to nourishing...
Why We Love Shea Butter (and Why You Will Too)
Shea butter has been a trusted beauty secret for generations, loved for its deep hydration, soothing properties, and versatility in both skincare and haircare. From protecting sensitive skin to nourishing...
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Our Strong and Supportive Community: A Fun Look
Community is at the heart of everything we do, and sometimes the numbers behind our supporters tell a story all their own. With 87 Deboras, 115 Susans, and 71 Brendas...
Our Strong and Supportive Community: A Fun Look
Community is at the heart of everything we do, and sometimes the numbers behind our supporters tell a story all their own. With 87 Deboras, 115 Susans, and 71 Brendas...
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