Spreading Care, One Haircare Kit at a Time

At 4th Avenue Market, we’ve always believed that beauty is more than what we see—it’s how we show up for each other, how we care, and how we create space where everyone feels valued.

This month, that belief turned into action.

We’re proud to share that we’ve donated over 30,000 premium haircare products to communities across the country—made possible through our “For Every Hair Type” Premium Care Kits and in collaboration with passionate, hardworking nonprofit organizations.

Each kit was thoughtfully curated to celebrate the uniqueness of every hair type and honor the diverse beauty within our communities. Here’s what we gave:

✨ 5,838 Conditioners
✨ 5,665 Shampoos
✨ 6,862 Hair Treatments
✨ 5,984 Styling Mousses
✨ 6,583 Hair Oils

That’s 30,912 premium products, each one representing more than hair care—it represents dignity, self-worth, and the power of being seen.

And the journey doesn’t stop there.
This week, our donated products will be arriving in New York, where nonprofit organizations will begin picking them up to support their incredible work—from women’s shelters to youth outreach programs, community centers, and transitional housing services. These products will find their way into the hands of people who may be facing tough times, but who deserve to feel beautiful, respected, and cared for—every single day.

This initiative is more than a donation—it’s a reminder that we all deserve access to care that uplifts us. That everyone, no matter their story, deserves to feel their best. That small moments—like washing your hair with a product made just for you—can be healing, empowering, and deeply meaningful.

To our nonprofit partners: thank you for the incredible work you do.
To our customers and supporters: your belief in our mission fuels everything.
To every person receiving a kit: we see you, we honor you, and we’re rooting for you.

Because at 4th Avenue Market, we’re not just here to sell products. We’re here to be part of something bigger.
Something rooted in community.
Something grounded in love.
Something that reminds us that we rise by lifting others.

Thank you for being part of this journey with us. Let’s keep showing up—for every strand, every story, every person.

With love and gratitude,
The 4th Avenue Market Team